This is part of a Food GPS series that shares top selling food or drinks and has craftspeople explain why. For me, I love the style because I brewed in Philly, it’s a classic Philly style from 100 years ago, so rather than doing a blonde, when I was brewing in Philly, I knew that was going to be my flagship when I came back to Southern California. Probably our next best selling beer is our IPA, and that’s because IPAs are massively on the increase. It is among the fastest-growing and largest craft and independent breweries in Southern California, covering 76,000 square feet and offering live entertainment. Even though the craft beer movement is on a massive upswing, we’re a seafood chophouse, and I think a lot of people are still looking for a nice, light, smooth, easy drinking beer. It’s more on the balanced side as far as the sweetness compared to the bitterness, but there’s still a lot of hop aroma and flavor to it.Īt TAPS, our best selling beer is still the Cream Ale. We try to deemphasize the hop bitterness and emphasize the hop flavor and aroma. Join us on a fun and thirst-quenching brew crawl in Orange County or San Diego and experience some of the most popular and best-tasting craft beers available in. Our top selling beer right now is the Ladyface IPA, and I think that’s the case because it’s got a lot of flavor, but it’s fairly toned down. In my opinion, probably because it’s a balanced IPA. The top selling would be the Just Outstanding. San Diego is often called the craft brewery capital of America, thought to be the best place to find hoppy beers. Southern California, in particular, is famous for being the home of hundreds of craft breweries, many of which are award-winning and known even outside of the U.S. I think that’s probably why it’s the best selling. Often, breweries will be clustered together in hotspots, making your next beer tour all the easier. Even though it’s a very flavorful and hop accented beer, it’s still really easy to drink and accessible for a lot of people. I think probably because it’s very accessible. The top selling beer right now is Revolution. The reason it makes up 50% of what we sell is that it’s a very simple, easy drinking, accessible beer that is inspired by history but is perhaps an original interpretation. It makes up a little less than 50% of what we brew. It’s a German style Hefeweizen, so you get a lot of people that are into craft beer that like it, and a lot of people that haven’t been exposed to craft beer like it also. Our biggest seller is our Old World Hefeweizen and I think it’s probably our biggest seller just because it’s a good crossover beer. That’s pretty fast to go through a whole beer that’s almost 9%. We went through an entire serving keg in a little under two weeks. IPAs tend to be the best selling, and I don’t know if there’s a single one that’s best selling, but Melrose moves really fast. Beer Week fest on October 23, I asked seven of the best Southern California brewmasters, “What’s your top selling beer and why do you think that’s the case?” Their responses might surprise you.
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